Commitment is a funny word. For years as a single male, I feared that word. Or did I pretend to fear that word when in fact I wanted commitment all along? Being in a fun marriage with a beautiful wife and the cutest daugther I could imagine, commitment is certainly not a thing to be scared of.
But what about commitment to work? Or better yet, commitment to working hard? Is that something people fear or are they just not willing to put in the effort?
A recent blog post by Kathy Hanbury discussed content strategy and her steps in how to make the process less difficult. The steps she outlined are the right process and if you actually take out the word content, they can work for any marketing, communications or related initiative. What really stood out to me though was this quote:
"It's not hard to figure out what needs to be done. The challenge is in mustering the commitment and will power to do it."
This is so right on so many levels. Personally, I think it always comes down to effort. Whether it's being successful in digital marketing and social media, in sports, in content strategy, in relationships, in your work or in anything in life. Not everyone puts in the effort and nearly everyone has a lapse in effort at some point. Many times, commitment - an actual, real concerted commitment to make something better - and effort is what puts some people ahead on the depth chart. Are you putting in the effort and commitment?
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